Facebook is tracking everyone, doesn’t matter anyone has an account or logged off from their app or website. The company has all the data of anyone. Facebook’s product management director, David Baser said: “the social media site follows users and collects information through the apps and links that they open, like, and share.”
He added that the apps and sites are unaware of users and visitor’s information, so they differentiate visitors between users and non-users of social media and transfer information to Facebook. When any user visits the apps and advertisements which uses service of Facebook, it increases the database of the company as these apps revert the information to the social media site for verification. Due to this process, Facebook gathers information whether the user is logged in or not.
Additionally, non-user’s information is gathered by their internet protocol (IP), the web browsers, operating system and presence of cookies. IP can locate the user and cookies can work as identifiers for the future search and visits, Baser added. Facebook’s spokesperson said its users can search and check the information gathered by the social media giant, while non-users cannot check as they are not using Facebook’s services.
Facebook’s privacy policies were questionable from last few weeks after the truth of Cambridge Analytica came out. Lawmakers seemed concerned with the ability of Facebook users and non-users to control their own information. Facebook allegedly said that it collects information but never really leak it to others, not with the advertisements. Additionally, it doesn’t create the duplicate database in other files. Nor the company can identify non-user of a social media site, said the spokesperson for Facebook.
It collects the data in order to offer this to website and app partners. In a similar way, Facebook acts as other web analytics firm. In the case of Facebook, it not only saves searches of the user but also shows the targeted searches to a particular audience. Furthermore, Facebook offers an option to choose the sort of advertisements. Yet, the users cannot opt to send the particular information to these sites and links.